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Herman Miller Redesigns Its Shopping Experience, Powered by Salesforce Herman Miller increased ecommerce sales by over 300 percent this year News provided by Share this article SALESFORCE CONNECTIONS -- Salesforce, [NYSE: CRM], the global leader in CRM, today announced that  Herman Miller, a more than 100-year-old pioneer in design, is teaming up with Salesforce to continue to transform its online store and business strategy. Now, Herman Miller will be able to deliver a more cohesive omni-channel shopping experience, making it easier for customers to furnish and design their space at home, w...

As Connections opens its virtual doors, Salesforce extends the capabilities of Commerce Cloud and Marketing Cloud.

How personalised marketing is helping Norths Collective build trust, engagement and faster conversion rates Digital innovation manager shares the marketing technology and CRM journey this hospitality venue has been on Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity. That’s the view of Norths Collective brand and digital innovation manager, Robert Lopez, who caught up with CMO to talk about the membership-based ho...

Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers.  Although marketers have spent lavishly on martech to support personalization, brands face a regulatory and technology landscape that forces them to reevaluate their investments.  In 2020, we predicted that by 2025 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Can CDPs save the day by helping marketers confront gathering and g...