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TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools at its product summit on Wednesday morning. ....

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'Don't Make Ads': Advice On An Effective TikTok Strategy

TikTok is the fastest-growing video platform with high attention rates and a younger cohort making the app a compelling opportunity for brands - if done right. We speak to brands and agencies to find out how to master TikTok. ....

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TikTok Launches Interactive Add-Ons to Drive Engagement with Your Promotions

TikTok Launches Interactive Add-Ons to Drive Engagement with Your Promotions
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TikTok rolls out interactive add-ons for in-feed ads globally – TechCrunch

TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a way to engage with users through popups, stickers and other visual elements. There are two types on interactive add-ons available for brands: standard or […] ....

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