TikTok reveals Symphony creative AI suite
The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools at its product summit on Wednesday morning.
Source: mmm-online.com
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TikTok Ad Awards Winners Show How the Platform Works for Brands
The 2023 winners of the TikTok Ad Awards highlight the brands that are embracing the platform and have stand-out results to show for it.
Source: businessinsider.com
'Don't Make Ads': Advice On An Effective TikTok Strategy
TikTok is the fastest-growing video platform with high attention rates and a younger cohort making the app a compelling opportunity for brands - if done right. We speak to brands and agencies to find out how to master TikTok.
Source: thedrum.com
TikTok rolls out interactive add-ons for in-feed ads globally – TechCrunch
TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a way to engage with users through popups, stickers and other visual elements. There are two types on interactive add-ons available for brands: standard or […]
Source: techcrunch.com
TikTok's In-Feed Ads get more visual with Interactive Add-Ons
A handful of new premium and standard interactive elements will help advertisers get more creative with In-Feed Ads.
Source: searchengineland.com