A+ tips for retailers to reach back-to-school shoppers
By Waze As this school season comes to a close, it's the perfect time to plan for the next. Back-to-school marketing is going to be anything but ordinary this upcoming season, with continuing uncertainty about classroom formats: in-person, virtual or hybrid. But one thing is certain: Retailers can prepare for a blockbuster shopping year with consumers showing signs of being eager to return to normal end-of-summer preparations. As social distancing guidelines eased earlier this spring, some retailers saw a 29% surge in navigations back to their physical stores from lockdown lows, according to ...
Source: retaildive.com
