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By Waze As this school season comes to a close, it's the perfect time to plan for the next. Back-to-school marketing is going to be anything but ordinary this upcoming season, with continuing uncertainty about classroom formats: in-person, virtual or hybrid. But one thing is certain: Retailers can prepare for a blockbuster shopping year with consumers showing signs of being eager to return to normal end-of-summer preparations. As social distancing guidelines eased earlier this spring, some retailers saw a 29% surge in navigations back to their physical stores from lockdown lows, according to ...

Paid for by Waze2020-12-10T09:58:00+00:00 Who could have predicted this would be the year when drive-in cinema would make a comeback? This is clearly no ordinary year, and the emergence of drive-in entertainment is just one of a myriad ways Covid-19 has modified consumer behaviour during 2020, not least in the retail space.  Indeed, the increased popularity of drive-in movies actually fits into a wider trend - one that is having a direct impact on the bricks-and-mortar grocery sector too: namely, the growing importance of the family car, which has become a somewhat unlikely ally in the publi...