Location, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Paid for by Waze2020-12-10T09:58:00+00:00 Who could have predicted this would be the year when drive-in cinema would make a comeback? This is clearly no ordinary year, and the emergence of drive-in entertainment is just one of a myriad ways Covid-19 has modified consumer behaviour during 2020, not least in the retail space. Indeed, the increased popularity of drive-in movies actually fits into a wider trend - one that is having a direct impact on the bricks-and-mortar grocery sector too: namely, the growing importance of the family car, which has become a somewhat unlikely ally in the publi...
Source: thegrocer.co.uk