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Center Fruit Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Swastima will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong. All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way. Center fruit’s new advert showcases a similar slice-of-life scenario. The character played by Swastima is seen in a situation of extreme boredom, waiting for...

'RuPay aims to gain traction with the India diaspora who believes in the Power of India' Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally by Updated: Mar 8, 2021 4:52 PM Kunal Kalawatia, Chief of Marketing, NPCI talks about the growing need for contactless payments, technological innovations in digital payments, expansion plans and more. How has consumer behaviour towards digital payments evolved in the last year? Digital Payments have been fulfilling the deep need of consumers like ease,...

Sachin Tendulkar partners with Unacademy Unacademy learners will be coached and mentored by the legend through a series of live interactive classes by Updated: Feb 23, 2021 10:31 AM Unacademy, has announced that it has signed a strategic partnership with cricket legend Sachin Tendulkar. The vision of this partnership is to provide holistic learning for Unacademy Learners. As part of the deal, Unacademy learners will be coached and mentored by the legend through a series of live interactive classes, which everyone can access free of cost on the Unacademy pl...

Sharma is also Country-Head Sales, Marketing & Operations, Assurance Intl Limited by Updated: Feb 16, 2021 3:34 PM Sanjay Sharma, Country Head Sales, Marketing & Operations of Assurance Intl Limited-Goodyear Lubricants, has been delineated the responsibility for the whole of sales operation for the Sri Lankan market as well, after the accelerated prosperity in the Indian trade. He was already operating sales for India under the Goodyear-Assurance collaboration since the year 2020. Tyre company Goodyear and lubricants manufacturer Assurance Intl Limited ...

‘Contactless’ is the most rated feature for any marketing activity right now: Jean Lin Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization by Updated: Feb 5, 2021 9:42 AM “The pandemic will pass but the consumer behavior will not change. It has moved into a virtual experience economy,” said creative maven-Jean Lin, Global CEO Creative at dentsu International, as she took to the virtual screen to deliver her Keyno...