Most Top-Ranked Auto Ads Pass on NFL Playoffs
Of last week’s five most-seen ads, only one targeted the weekend’s NFL conference championships to drive impressions in any meaningful way.
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Of last week’s five most-seen ads, only one targeted the weekend’s NFL conference championships to drive impressions in any meaningful way.
Both ads leaned heavily on last weekend’s NFL playoff games to deliver views, but Chevy's result was stronger than Nissan's.
Lexus takes the top two spots for the week of Jan. 10, bumping the previous week’s frontrunner Nissan down to third. Two Toyota ads rank No.4 and 5.
Nissan is the big spender of the week, with the bulk of its estimated budget focusing on sports programming – specifically NFL and NBA games.
Toyota's No.1 ad for the week of Dec. 13, about restocking a small-town bookstore, features music from Kacey Musgraves.