The intersection between performance and longevity
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Source: fooddive.com
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The Intersection Between Performance and Longevity: Designing Appealing and Relevant Beverages for the 50+ Consumer
Consumers are staying more active and living longer than ever before. One quarter of Americans 55+ are health club or gym members, up 38% over the past 10 years and 61% of that Boomer generation say they exercise or want to exercise more (IBIS World, 2020). Balchem is poised to help design appealing nutritional products rooted in science and desired by consumers through expanded scientific capabilities and strategic marketing leadership.
Source: bevnet.com