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Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. IRC cofounder Andrew Zimmern on the set of "Love Letter." Kristina Winn/Courtesy of Independent Restaurant Coalition This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The Independent Restaurant Coalition and Cointreau plan to run a 30-second spot during Super Bowl LV. The ad titled "Love Letter" encourages people to support their loca...

Press release content from Business Wire. The AP news staff was not involved in its creation. Cointreau Unveils “Love Letter” Encouraging Consumers to Support Their Favorite Local Restaurants and Bars in First-Ever Big Game Campaign February 1, 2021 GMT NEW YORK--(BUSINESS WIRE)--Feb 1, 2021-- Cointreau, the premium French liqueur housed within the Rémy Cointreau brand portfolio, announces the launch of “Love Letter” a national television and digital campaign leading up to the Big Game, designed to raise awareness on the COVID-19 pandemic’s impact on local restaurant and bar worker...

6 votes Cointreau has announced the launch of 'Love Letter' a national television and digital campaign leading up to the Big Game, designed to raise awareness on the Covid-19 pandemic’s impact on local restaurant and bar workers. With this campaign, Cointreau is lending its microphone to the hospitality industry and encouraging all Americans to take action and support their local bars & restaurants. Created in collaboration with the Independent Restaurant Coalition (IRC), Cointreau’s 'Love Letter' was created for the industry, by the industry. Produced by creative agency Intuitive Conten...

Andrew Zimmern Dishes On The Restaurant Industry, Bourdain, And More - Exclusive Interview By Jorie Mark/Dec. 23, 2020 6:00 pm EDT There are few culinary legends on par with Andrew Zimmern. Perhaps best known as the globetrotting taste tester on the Travel Channel show, Bizarre Foods, which has entertained audiences for 22 seasons, Zimmern's new series, The Zimmern List, snagged an Emmy in its first season. Binging on Zimmern's far-flung foodie discoveries has offered an escape so many of us crave — especially in recent days, when a masked trip for some tasty curbside pick-up is about a...