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In a lawsuit filed Wednesday, a former employee alleged that Iris Nova Ltd. and Dirty Lemon Beverages violated minimum wage and overtime laws, as well as

11th March 2021 The London-based drink brand Nix & Kix has landed a US distribution deal with Iris Nova, a Coca-Cola-backed soft drinks maker and distributor. It will see Nix & Kix’s five-strong canned range distributed across the US via Iris Nova’s direct-to-consumer (DTC) platform, which takes orders by text message to a customer base of over 200,000. News of the deal comes just days after Nix & Kix exceeded a £500,000 crowdfunding target on the Seedrs platform. The brand is now overfunding to ramp up marketing investment, boost its e-commerce activities, and grow its sales team. The c...

By Edward Devlin2021-03-10T08:46:00+00:00 Nix & Kix launched its offering of grown-up soft drinks with a pinch of cayenne in 2017 and has since sold more than five-million units Drinks brand Nix & Kix has smashed a £500,000 crowdfunding target at the same time as landing a distribution deal with Coca-Cola backed Iris Nova to break into the US. The London-based business’ five strong-range of canned drinks will be distributed across the US on Iris Nova’s DTC platform, which takes orders by text message from a base of more than 200,000 customers and also sells its own Dirty Lemon lemonad...

We spoke with Zak Normandin, founder and CEO of Iris Nova, about how his company has leveraged SMS to better serve its customer base.