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Aussie creatives collaborate on the Incredible Untold Tale of Isabelle Simi in new U.S. campaign via Venables Bell + Partners, San Francisco


May 3 2021, 9:00 am | BY Ricki Green | 2 Comments
CB Exclusive – The creative team at independent San Francisco agency Venables Bell + Partners, including Australian expat creative director Gus Johnston, have tapped the talents of highly acclaimed Australian MJZ director Nick Ball to tell the extraordinary story of SIMI winery’s most fearless leader.
 
Ball and two-time Academy Award nominated cinematographer Seamus McGarvey (Anna Karenina, Atonement) have brought to life Isabelle Simi’s story via a riveting 4.5 min short film. With echoes of Sergio Leone and the iconic Ennio Morricone, the film features an original score which was written, recorded and produced in Melbourne and in Berlin, by music house Stare Crazy. ....

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SIMI Winery Film Advert By Venables Bell & Partners: Goodness from Grit


Description
The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury. ....

Isabelle Simi , Sonoma Valley , Simi Winery , United States , இசபெல் சிமி , சோணோமா பள்ளத்தாக்கு , சிமி ஒயின் தயாரிக்கும் இடம் ,