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For money, her reaction? >> how much? because i loved what she was doing, you know. it's a piece that seemed to be missing in everything. that surrounds children. >> todd specter learned of the investment opportunity through his wife. >> she opened her e-mails by 6:00 in the morning in december. it was dark. she said, this is unbelievable. you've got to see this. it's an unbelievable 90 second blush. >> the traek to getting these people on board. >> it's not the business, the it's the person. there can be a thousand different businesses out there. if you don't believe in the person running the...

Was terrific, and it real ly -- they really were able to convey what they were trying to accomplish and what these lofty goals that they had were. >> third, they were creating community. >> it was great because it kind of felt like we were all friends and family and we were getting in on something special, you know, at the ground floor. it was a chance for us all to kind of connect. >> we reached out to people who we thought would work well together. it was like putting together a dinner party. not everybody is right for that particular dinner party. >> in chunks of at least $10,000, abbie and...