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To. she became one of their first investors. kim hammer knew abbie through an online moms group. when she knew abbie was looking for money, her reaction? >> how much? because i loved what she was doing, you know. it's a piece that seemed to be missing in everything. that surrounds children. >> todd specter learned of the investment opportunity through his wife. >> she opened her e-mails by 6:00 in the morning in december. it was dark. she said, this is unbelievable. you've got to see this. it's an unbelievable 90 second blush. >> the traek to getting these people on board. >> it's not the busi...

For money, her reaction? >> how much? because i loved what she was doing, you know. it's a piece that seemed to be missing in everything. that surrounds children. >> todd specter learned of the investment opportunity through his wife. >> she opened her e-mails by 6:00 in the morning in december. it was dark. she said, this is unbelievable. you've got to see this. it's an unbelievable 90 second blush. >> the traek to getting these people on board. >> it's not the business, the it's the person. there can be a thousand different businesses out there. if you don't believe in the person running the...

Hi there, everyone. i'm j.j. ramberg. welcome to "your business," where we give you tips and advice to help your business grow. can you imagine turning down millions of dollars for your start-up? not once, not twice, but three times. that's exactly what the founders of the mother company did. today we start the show with a where's the money that shows us sometimes smart money is better than more money. ♪ mamma mia, now i really know ♪ mimi i could never let you go ♪ >> ken wong, four kids, 4 and 2. >> rachel jacobs, two kids. mia will be 6 on saturday. jacob's 3. >> todd specter. i have ...

Hi there, everyone. i'm j.j. ramberg. welcome to "your business," where we give you tips and advice to help your business grow. can you imagine turning down millions of dollars for your start-up? not once, not twice, but three times. that's exactly what the founders of the mother company did. today we start the show with a where's the money that shows us sometimes smart money is better than more money. ♪ mamma mia, now i really know ♪ mimi i could never let you go ♪ >> ken wong, four kids, 4 and 2. >> rachel jacobs, two kids. mia will be 6 on saturday. jacob's 3. >> todd specter. i have ...