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Because there can be a 1,000 different businesses out there. if you don't believe in the person running the business, it may or may not work. >> second, they knew what they were talking about. >> abbey and sam's presentation was terrific. it really -- they really were able to convey very quickly what they were trying to accomplish and what these lofty goals that they had were. >> third, they were creating a community. >> it was great. it felt like we were all friends and family and we were getting in on something special on the ground floor and it was a nice way for us to all kind of connect. ...

To. she became one of their first investors. kim hammer knew abbie through an online moms group. when she knew abbie was looking for money, her reaction? >> how much? because i loved what she was doing, you know. it's a piece that seemed to be missing in everything. that surrounds children. >> todd specter learned of the investment opportunity through his wife. >> she opened her e-mails by 6:00 in the morning in december. it was dark. she said, this is unbelievable. you've got to see this. it's an unbelievable 90 second blush. >> the traek to getting these people on board. >> it's not the busi...

For money, her reaction? >> how much? because i loved what she was doing, you know. it's a piece that seemed to be missing in everything. that surrounds children. >> todd specter learned of the investment opportunity through his wife. >> she opened her e-mails by 6:00 in the morning in december. it was dark. she said, this is unbelievable. you've got to see this. it's an unbelievable 90 second blush. >> the traek to getting these people on board. >> it's not the business, the it's the person. there can be a thousand different businesses out there. if you don't believe in the person running the...