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As Restrictions Loosen in Italy, Farmhouses Anticipate Tourism Boom


As Restrictions Loosen in Italy, Farmhouses Anticipate Tourism Boom
With about one-third of olive oil sales in Italy going to the restaurant sector, the shift of tourists to the countryside is likely to impact consumption.
May. 14, 2021
Restaurants and farm­houses in Italy are reopen­ing their doors to tourists after the emer­gency lock­down in place due to the Covid-19 pan­demic was par­tially lifted by the gov­ern­ment.
More than 170,000 small and large busi­nesses in the Horeca (hotel, restau­rant and café) sec­tor have resumed busi­ness through­out the coun­try in the last few weeks. ....

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EVOO Consumption in Italy Rose in 2020, Production Slipped


Two-thirds of Italians said they believe extra vir­gin olive oil is a high-qual­ity prod­uct with excep­tional fla­vor, the report found. Sixty per­cent buy the prod­uct because they know it is healthy.
Consumers have evolved, they look for a qual­ity prod­uct, read the labels and know what they are look­ing for. They do not stick to a sin­gle prod­uct, but wan­der from one type to the other.
- Anna Cane, pres­i­dent, Assitol
The Assitol report also found that the aver­age con­sumer bought nine-per­cent more olive oil in 2020 than the pre­vi­ous year, reach­ing 11.5 liters per capita. ....

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