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>> we now have the top two tips you need to know to help grow your business. cat and neil are back with us. you started your company 20 years ago. it's grown tremendously. it's just such a success. what is the one thing you have learned along the way. >> think big. make your 20-year plan. and keep reinventing that 20-year plan. so when i started i was just by myself as an independent consultant. i personally didn't name my company kat cohen, llc. how do i create a global brand. i'm thinking big, even though it was just me at the time. that's why i chose the name ivy wise. i wanted to think of ...
With us. cat, you started your company 20 years ago. gro grown tremendously. what's one thing you've learned along the way? >> think big. make your 20-year plan right when you begin. keep reinventing. when i started, i was by myself. i personally didn't name my company cat -- how do i have a global brand. thinking big. that's why i those the name ivy wise, to think of my market behind my own borders. >> how do you do it today? it's hard to think of a two-year plan, let alone a 20-year plan. >> i think you have to think of what you want to grow into, what you aspire to do, and keep up with the ...