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New beverage brands are leveraging colorful brand palettes

The soda aisle is made up of iconic brands with red, blue and green products. But new beverage brands have other ideas, explains Amy Kosnick, CBX Director of Design Strategy, in this guest article. ....

United States , Monte Joyba , University Of Kansas , Procter Gamble , Del Monte , Design Strategy , Kansas City , Creative Director , General Mills , Industry Voices , Soft Drinks Amp Water , Beverage Entrepreneurs , Izzing Up Carbonates ,

Health-Ade CMO says kombucha "is here to stay," ready for growth

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte Mostaed told FoodNavigator-USA. ....

Whole Foods Market , Soft Drinks Amp Water , Functional Beverages , Izzing Up Carbonates , Ealth And Wellness , Health Ade ,