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While hardware sales cooled off dramatically post-pandemic in the bike industry, spending on bike-related travel is a bright spot as Americans shift their spending to experiences rather than products.
Longtime industry veteran Jack Gresmer has launched a new boutique EMTB travel experience that gives IBD's a terrific way to increase revenue from their best customers and build street cred with the mountain bike crowd.After almost 20 years of traveling to Europe for work and mixing his passion for mountain biking Gresmer discovered some of the best mountain trails in the