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Retailer partners in new program to offer e-bike subscriptions - Vimarsana News

Retailer partners in new program to offer e-bike subscriptions

SAN FRANCISCO (BRAIN) — New company Friiway is offering an e-bike "leasing" program for Stromer or Riese & Müller models through a Bay Area retailer.

Bike-related travel heating up with tour operators reporting increased sales - Vimarsana News

Bike-related travel heating up with tour operators reporting increased sales

While hardware sales cooled off dramatically post-pandemic in the bike industry, spending on bike-related travel is a bright spot as Americans shift their spending to experiences rather than products.

New e-bike subscription program includes IBDs - Vimarsana News

New e-bike subscription program includes IBDs

SAN FRANCISCO (BRAIN) — Earlier this year Joe Connors decided it was time that more people in the Bay Area knew what he did: That e-bikes can be integrated into anyone's everyday life as a means of transportation and a catalyst for positive change.

After 3 State College firefighters made history, women in the ranks 'becoming the norm' - Vimarsana News

After 3 State College firefighters made history, women in the ranks 'becoming the norm'

“As we celebrated this one, I told the company we probably won’t ever do that again; it’s so normal for us, it’s not going to be an odd thing,” Centre Region Fire Director Shawn Kauffman said after marking the fire company’s first all-female attack crew.

Source: yahoo.com
Industry rallies in support of two bike shops destroyed by Maui wildfire - Vimarsana News

Industry rallies in support of two bike shops destroyed by Maui wildfire

LAHAINA, Hawaii (BRAIN) — West Maui Cycles owner Jamie Boote awoke the morning of Aug. 9 to find the power out and winds whipping in his neighborhood. He and his wife, Dawn, went to the shop to secure loose objects before heading home through a tangle of downed power lines. That would be the last time the Bootes saw their bike shop.