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Athol High School: Public comment for mascot renaming project now open ATHOL HIGH SCHOOL Modified: 12/15/2020 4:27:20 PM In November, members of the Athol Royalston Regional School Committee voted to retire its “Red Raiders” moniker, name and mascot. The district decided to enlist the services of HEARD Strategy & Storytelling, a marketing and communications services agency, who on social media publicly offered pro bono rebranding services to any Massachusetts high school who made the decision to change their mascot and implemented a plan prior to the end of December. Since then, accordin...