Amex survey: 9 in 10 Singapore consumers shop at local businesses, but only half consciously feel supporting local is very important; highest support from Baby Boomers and lowest from Gen Zs
<ul> <li> Gen Zs are an outlier in spending habits and perspectives: less emotionally attached to local businesses, but more willing to pay a premium for them <br/> </li> <li> Millennials are the most empathetic: most willing to pay a premium for local products, most forgiving of poor customer experience, and care most about sustainability <br/> </li> <li> Gen Xs tend to be driven by their desire to support the livelihoods of the local community <br/> </li> <li> Baby Boomers are the most...
Source: whatech.com