'We are the voice of the community': Why local media is more important now than ever
It’s no secret that mass communication has evolved over time.
Source: yourdailyjournal.com
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'We are the voice of the community': Why local media is more important now than ever
It’s no secret that mass communication has evolved over time.
Source: laurinburgexchange.com
New Ways To Be Local by Randy Lane
Last fall we wrote about the rising appeal of local content. The Jacobs Media Tech Survey revealed that local content’s appeal was increasing before COVID and continues to grow in 2021. Traditional tactics like identifying caller locations and trivia games like “Battle of the Burbs” and “Oregon vs. Washington” remain popular. But what are some new ways shows are connecting locally? KDWB Minneapolis’ Dave Ryan Show does a feature called “Loon ...
Source: allaccess.com
Going Viral: Keeping up with trends of the pandemic
Going Viral: Keeping up with trends of the pandemic SECTIONS Share Synopsis Online video content saw a spike in consumption among Millennials and Gen Z. Netflix ended 2020 with over 200 mn paid subscribers, including 37 mn new ones, a 22% increase from 2019. Its revenue for the fourth quarter rose to $6.64 bn, against $5.47 bn a year ago. iStock Representative image It was not just the coronavirus that went viral since March 2020, our social media habits too flew off the charts. As the screen - phones or laptops - became a means to connect in a locked-down world, new trends have emerged in th...
Source: indiatimes.com