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The best social stories and campaigns from April 2021


April 30th 2021
14:49
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021.
There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in a couple of caterpillar cakes for good measure.
For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
Let’s get started.
Dove – #NoDigitalDistortion
Perhaps the most powerful campaign this month is Dove’s viral social content focused on widespread use of digital distortion in online images. The brand, which has a lengthy history of promoting diversity and authenticity in beauty, and combatting harmful modern beauty standards, is now centring its content on the next generation – the first to have grown up surrounded by social media from a very young ....

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