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On a rainy Friday in April, industry executives and government officials were sitting on the fourth floor of a Vancouver casino hotel. From the stage, a pitch for the future of forestry was on repeat: what if logging companies could be the heroes who saved British Columbia from wildfires?
B.C. and Canadian forestry associations aim to tell a story that places them as the 'hero' in a fight against wildfires. One critic says the strategy is 'mendacious and dangerous.'
Canada’s logging industry is seeking a wildfire ‘hero’ narrative
B.C. and Canadian forestry associations aim to reframe their reputation using a 'hero' narrative in fight against wildfires.
On a rainy Friday this month, industry executives and government officials were sitting on the fourth floor of a Vancouver casino hotel. From the stage, a pitch for the future of forestry was on repeat: what if logging companies could be the heroes who saved British Columbia from wildfires?