Google Faces Yet Another Challenge To Its Ad Tech Practices
Google's been hit with a major lawsuit in Europe from 32 media companies objecting to the company's digital advertising practices.
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Google's been hit with a major lawsuit in Europe from 32 media companies objecting to the company's digital advertising practices.
Lawyers seeking up to £22billion in damages for publishers across Europe claim the US tech firm deprived the media of revenue through its 'anti-competitive conduct'.
Publishers should be compensated over Google's 'anti-competitive' digital ad practices, say lawyers.
A European law firm has announced plans to file a €25bn (£22bn) ad tech lawsuit against Google on behalf of news publishers in the UK and EU.
Publishers should be compensated over Google's 'anti-competitive' digital ad practices, say lawyers.