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Policy Forum brings together policy makers, destination representatives, business events association executives and other thought-leaders.
Women make the bulk of buying decisions on everything from food to cars, but just painting your product pink isn’t enough to appeal to these savvy consumers.
Women are fed up with the way the media present them and a recent study showed 94% of women don’t identify with their portrayal in advertising campaigns,
Experts speak about the changing role of women in advertisements, why they’re not portrayed the way they should be and where the problem lies...