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Jason Koski/Cornell University Top row: Industry leaders and alumni judges at the Cornell Hospitality Business Plan Competition, held virtually May 1. Bottom row left to right: Shaily Patil, MPS-RE ’21, and Jacob Tannenbaum, MPS-RE ’21, members of winning team Life After Life. Green cemetery wins hospitality business pitch contest May 4, 2021 A monetization platform connecting consumers to restaurants through influencers’ content and an algorithm-based trip-planning concierge were among the pitches presented during the 11th Cornell Hospitality Business Plan Competition, an annual entrepreneurship event that presents cash prizes for the top three finishers. Hosted virtually May 1 by the School of Hotel Administration’s (SHA) Pillsbury Institute for Hospitality Entrepreneurship (PIHE), the competition’s $25,000 first prize went to a concept addressing the problem of unaffordable and unsustainable funeral practices in America through conserv ....