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Japan beef brand faces marketing mess as kanji creates confusion

Japan beef brand faces marketing mess as kanji creates confusion
kyodonews.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kyodonews.net Daily Mail and Mail on Sunday newspapers.

Japanese beef brand faces marketing mess as kanji creates confusion

The government of Ibaraki Prefecture has hit a marketing snag in the promotion of its local Hitachiwagyu Beef specialty after a survey showed a significant percentage of young Japanese adults cannot read the kanji characters in its name. Japan boasts numerous wagyu luxury beef variants, most famously the Kobe Beef…

Public hearing this week will consider banning sale of two invasive plant species in Massachusetts

Town Crier: Week of April 19  - Laguna Beach Local News

Town Crier: Week of April 19  - Laguna Beach Local News
lagunabeachindy.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lagunabeachindy.com Daily Mail and Mail on Sunday newspapers.

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