Leroy Merlin banks on hybrid model to drive future growth
Dec 11, 2020 International retailer Leroy Merlin, with a presence in 15 countries, has invested in a cloud-based customer experience platform designed to complement its physical retail stores. Leroy Merlin executive, Dmitriy Anderson, says the future of retailing will be driven by a harmonised hybrid of physical stores as well as a highly effective digital platform to ensure a better customer experience. “We wanted to retain a compelling bricks and mortar presence. But we also wanted to be strong in the digital space,” says Anderson. “The solution was to introduce a world class cloud-ba...
Source: it-online.co.za