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Partnering with Leroy Merlin to launch a full digital retail media network.

Digital Transformation Summit Unveils 50 Tech Leaders to Watch in 2024

Digital Retail Africa 2022 will be held virtually on the 26th of January 2022 With the global pandemic acting as an accelerant, digital transformation across retail verticals has gained new momentum, seeing rapid adoption of digital technology across the sector. According to a 2021 research report released by PWC, people affected by the pandemic are driving […]

Dec 11, 2020 International retailer Leroy Merlin, with a presence in 15 countries, has invested in a cloud-based customer experience platform designed to complement its physical retail stores. Leroy Merlin executive, Dmitriy Anderson, says the future of retailing will be driven by a harmonised hybrid of physical stores as well as a highly effective digital platform to ensure a better customer experience. “We wanted to retain a compelling bricks and mortar presence. But we also wanted to be strong in the digital space,” says Anderson. “The solution was to introduce a world class cloud-ba...

Leroy Merlin banks on digital, physical hybrid to drive future growth The retailer has nearly 100 years of experience. Leroy Merlin executive Dmitriy Anderson says the future of retailing will be driven by a harmonised hybrid of physical stores as well as a highly effective digital platform to ensure a better customer experience. We wanted to retain a compelling bricks and mortar presence. But we also wanted to be strong in the digital space “We wanted to retain a compelling bricks and mortar presence. But we also wanted to be strong in the digital space,” says Anderson. “The solu...