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The hottest Super Bowl ad trend? Not running an ad. February 5, 2021 Today s best articles Daily business briefing Solving COVID newsletter There s a time and place for mourning an anthropomorphized legume, but the midst of a pandemic is not it. This is the short way of telling you that there will be no second attempt to kill off Mr. Peanut this year, after the advertising logo initially died in a pregame Super Bowl ad in 2020. Planters originally intended for Mr. Peanut s funeral to air during last year s Super Bowl â as the dramatic precursor to his Lazarus moment, when he was resurrected as Baby Nut â but the company s plans for the irreverent tribute were complicated by the death of Kobe Bryant. Rather than attempt a do-over funeral in 2021 by offing Mr. Peanut ....
Super Bowl Ad Challenge: Get Noticed, Avoid Irking Viewers Bloomberg 2/2/2021 Gerry Smith (Bloomberg) When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons and no people. Popular Searches That was by design. With Covid-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive. “We created the majority of it in CGI,” said John Doris, head of integrated production at TBWA\Chiat\Day New York, the Omnicom Group Inc. division that made the spot for PepsiCo Inc.’s Mountain Dew brand. ....
By GERRY SMITH | Bloomberg | Published: February 2, 2021 Stars and Stripes is making stories on the coronavirus pandemic available free of charge. See other free reports here. Sign up for our daily coronavirus newsletter here. Please support our journalism with a subscription. When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons and no people. That was by design. With covid-19 still spreading, Mountain Dew s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive. ....