Page 2 - Jason Mudd News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Influencer marketing isn’t just for direct-to-consumer brands anymore—to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers.

Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.

Engaging Gen-Zers is no easy feat; these digital natives have strong opinions about brands’ impact on society, shorter attention spans and a tendency to use ad-blockers.

Many brands are reallocating ad dollars away from Twitter and toward other channels as the year’s busiest shopping season approaches.

Organizations that use search box optimization techniques can put themselves at the forefront of searches and, in turn, first in consumers’ minds.