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Jakob Bak, CTO and co-founder, Adform This is not the proclaimed death of unified logins or first-party IDs. It is, of course, a blow that the largest platform will not be supporting these IDs, because if it did that would have fueled faster adoption. But with the vast majority of publishers running header bidding and operating multiple SSPs or direct DSP/PMP integrations, it doesn’t really change much. Already today a large proportion of publishers deploy both first-party login and first-party cookie solutions – Xandr, for example, just announced its support – and this is regardless o...

Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Jeff Green, CEO of The Trade Desk. The Trade Desk This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Digital advertising company The Trade Desk won Walmart as a client this year, a big blow to Google. Google's move to nix ad tracking could impact The Trade Desk as marketers grapple with the phaseout of targeted ads. Amazon is also emer...

Share: Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years. So, don’t expect much movement on privacy and consumer protection during the first 100 days. But both are top priorities for the incoming administration. And there’s appetite for action on both sides of the aisle and in the mainstream. “Big tech has fallen out of favor with politicians and the masses due to the political climate,” said Bryan Karas, CEO and founder of performance agency Playbook Media...

Jay Friedman It’s likely that only a small portion of users will have a more private internet experience. February 27, 2017 I’ve recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or [...] Popular Now

Goodway Group Named To AdExchanger’s Inaugural Programmatic Power Players List Share Article PHILADELPHIA (PRWEB) December 22, 2020 Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories: media planning and buying, and performance marketing. Working with brands such as Anytime Fitness, Mattress Firm, Staples, and Subaru, the judges praised Goodwa...