Should greenwashing claims in advertising have stronger regulations?
Since the 1980s, attitudes toward greenwashing have been under scrutiny as a deceptive marketing tool. Greenwashing is defined as a claim that a company’s policies, products or brand is eco-friendly as a type of marketing or advertising to persuade consumers to pick a brand over their competitors. The term “greenwashing” was coined by a student...
Source: theseahawk.org