Sustainability Marketing Just Got Tricky, And Better
Greenwash rules are tightening, and regulators are moving in on sustainability claims. What's a marketer to do? Here's my secret to marketing what matters.
Source: forbes.com
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McDonald's new solar powered restaurant branded 'McGreenwash' by Greenpeace
McDonald’s new solar powered restaurant branded ‘McGreenwash’ by Greenpeace
Source: euronews.com
Can Trademarks Ever Be Green? Between Green-Branding and Greenwashing - International Trademark Association
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Source: inta.org