Love Island influencers: Ekin-Who?: The reality TV to influencer pipeline is dead… what now?
There used to be a reality star formula. It was honed over two long decades of 21st-century TV – from the time when just shoving people into a CCTV-laden house in Stratford was enough to stir up scandal, followed by the era of “constructed reality” à la TOWIE, and then the grand cultural ascension of Love Island. Essentially, it went something like this: get on a show, get followers, get a six-figure brand deal with Pretty Little Thing, BoohooMan or the fast fashion company most in need of an ethical rinse, and – if popular – pivot that into a fashion line, a book deal and a...
Source: independent.ie
