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Inside the Peloverse
Inside the Peloverse The internet of Peloton is more than a fandom: It’s a core part of the company’s corporate identity, a lifeline for thousands of riders, and, increasingly, the secret sauce that separates the fitness brand from its competitors. Photo collage by Yousra Attia The internet of Peloton is vast, but easy to miss if you’re not looking for it. God knows I white-knuckled alone through many a sprint before discovering the Facebook group that first sucked me in. Like thousands of other riders, I’d bought my $1900 bike at the height of the pandemic, with hopes of arresting m...
Source: elle.com