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Balmain Reschedule Spring 2025 Men's Show from June to September

Balmain, which had been slated to show its spring 2025 men's collection on June 21, now plans to present it in September instead. ....

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Balmain Is Using Gaming Tech & AI To Power New Virtual Fit Solution

Balmain is partnering with virtual fit solution BODS. Visitors to its e-commerce site will be able to create personalized 3D avatars to help find their perfect fit. ....

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Balmain Partners With Fashion Tech Firm Bods for Virtual Fit Experience – WWD

Balmain is adding a 3D fit function on its website, with photorealistic clothes and avatars created by fashion tech firm Bods, expected to significantly cut down returns. ....

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