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The road ahead: regaining a sense of community crucial to success in 2023

Optimism and pessimism have characterised recent ad forecasts, such as last week's latest IPA Bellwether. Preparing for the months ahead requires a sense of realism residing somewhere between the two.

Jeremy-hine ,

Ageism in advertising: if people feel young, why talk to them like they're old?

MullenLowe's Invisible Powerhouse study found ageism is endemic in adland, despite the over-55s wielding £6tn in assets, so here's how brands should ditch the tropes, clichés and presumptions.

Jeremy-hine , Invisible-powerhouse ,

According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising

This is an important segment of the population with purchasing power that is practically ignored by advertising campaigns.

United-kingdom , Ayesha-walawalkar , Jeremy-hine , Mullenlowe-group , Invisible-power , Baby-boomers , Millennials , Advertising , News , Generation-z , Generation-x ,

According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising

According to a study carried out in the United Kingdom, those over 55 are not satisfied with the way they are represented in advertising
timesunion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from timesunion.com Daily Mail and Mail on Sunday newspapers.

Ayesha-walawalkar , Jeremy-hine , Mullenlowe-group , Invisible-power ,

Nicky Bullard to leave MRM for MullenLowe Group UK

She will join MullenLowe Group UK in June.

United-kingdom , Rikke-wichmann-bruun , Kate-macnevin , Ayesha-walawalkar , Nicky-bullard , Ewan-paterson , Jeremy-hine , Lowe-lintas , Mullenlowe-group , Mullenlowe-group-united-kingdom , Customer-agency-of-the-year , Interpublic-group

Campaign podcast: It's time to come to grips with ageism in advertising

Ageism in advertising has been a major problem for the industry for more than 20 years, but why is nobody doing anything about it? New research by MullenLowe and the International Longevity Centre offers a way to tackle it.

Jenny-biggam , David-sinclair , Jeremy-hine , International-longevity-centre , Mullenlowe-group-united-kingdom ,

Campaign podcast: Industry reacts to the war in Ukraine

Ad and media agency chiefs discuss the support agency groups are providing staff in the country and how advertisers in the UK should respond.

United-kingdom , Russia , Ukraine , Ukrainian , Arvind-hickman , Jenny-biggam , Imogen-watson , Jeremy-hine , Mullenlowe-group-united-kingdom ,

Should Comparethemarket self-censor its Russian meerkats?

Adland contemplates Comparethemarket's decision to remove its meerkat ads from TV news.

Russia , Peterborough , United-kingdom , Petersburg , Sankt-peterburg , Ukraine , Russian , Tom-white , Jenny-biggam , Abbott-mead-vickers , Aleksandr-orlov , Jeremy-hine

Laurence Green to exit MullenLowe

Laurence Green to exit MullenLowe
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United-kingdom , Mark-elwood , Mullenlowe-shoreditch , Lowe-howard-spink , Phil-rumbol , Jeremy-hine , Steve-waring , Subaru , Campaign-agency , Art-fund , Mullenlowe-group , Effectiveness-network-of-the-year

What 2020 taught MullenLowe's Jeremy Hine: 'Agencies that respected staff reaped rewards'

By jeremy hine-30 December 2020 14:10pm
What 2020 taught MullenLowe's Jeremy Hine: 'Agencies that respected staff reaped rewards'
2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Here,
Jeremy Hine, chief executive of MullenLowe Group UK, talks about survival, duty of care and most importantly, collaboration.
2020 has been defined by one event: the Covid-19 pandemic. Long-held preconceptions have been challenged and we have all been forced to look at our day to day lives through a new lens. The pandemic and its effects have completely changed how we connect with one another and how we live our lives.

Jeremy-hine , Mullenlowe-group-united-kingdom , ஜெர்மி-ஹைந் , முள்லேன்லோவே-குழு-ஒன்றுபட்டது-கிஂக்டம் ,