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The Globe and Mail Sheila Dang Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account Getting audio file ... This translation has been automatically generated and has not been verified for accuracy. Full Disclaimer DADO RUVIC/Reuters Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in ...

NEW YORK, Feb 16 — Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform was to be banned...

While the Biden administration pauses a government lawsuit filed by Trump officials, corporate sponsors have raced back to TikTok, booking advertising campaigns and experimenting with new ways to reach consumers.

Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.