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TikTok's U.S. ad business roars back as Trump's threats recede – The Zimbabwe Mail

(Reuters) – Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July.
Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in the United States.
But after it became clear Joe Biden had won November’s U.S presidential election, that all changed.
“The interest in TikTok has exploded,” said Erica Patrick, vice president and director of social media at Mediahub Worldwide, which has worked with brands including Netflix and Twitch. She said she expects client spending to increase significantly over the next six months. ....

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TikTok's US ad business roars back as Trump's threats recede

Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July. ....

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TikTok's U.S. advertising business roars back as Trump's threats recede

The Globe and Mail
Sheila Dang
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DADO RUVIC/Reuters
Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July.
Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in the United States. ....

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TikTok's US ad business roars back as Trump's threats recede | Money

NEW YORK, Feb 16 Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform was to be banned. ....

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TikTok's US Advertisement Business Roars Back as Donald Trump's Threats Recede

While the Biden administration pauses a government lawsuit filed by Trump officials, corporate sponsors have raced back to TikTok, booking advertising campaigns and experimenting with new ways to reach consumers. ....

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