Thinkerbell unveils Water Can
With no plastic bottles in sight.
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Water Can is a new water brand co-created and co-owned by creative agency Thinkerbell, and founder of Laneway Music Festival Jerome Borazio’s company Mr B. It’s made from 100% purified still or sparkling water and packaged in an aluminium can, with no plastic bottles in sight. The brand name ‘
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Mackenzie Sweetnam/Getty Images Matthew Healy of The 1975 performs at St Jerome's Laneway Festival on Feb. 8, 2020 in Melbourne, Australia. TEG, the Australian live entertainment, ticketing and tech giant, expands its portfolio of music events through a partnership with Laneway, the much-loved, multi-city festival brand. Established in 2005 as a one-off street party in Melbourne, St Jerome’s Laneway Festival has evolved into a trans-Tasman roadshow selling over 100,000 tickets each year while showcasing breakthrough artists. Over time, the likes of Billie Eilish, Lorde, Haim, Denzel Curry,...