Is creating a virtual influencer worth the trouble for brands?
Is creating a virtual influencer worth the trouble for brands?. From PR Week
Source: prweek.com
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How Nintendo is helping APAC gamers monetize gameplay footage
The gaming industry is on the rise, with the Asia Pacific region dominating the space for years. This has seen the gaming industry grow, along with the demand for gaming content. The Drum explores how Nintendo is working with creators to monetize their own gameplay footage.
Source: thedrum.com