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Is creating a virtual influencer worth the trouble for brands?. From PR Week

The pre-seed round has been co-led by Y Combinator and Alpha JWC.

The gaming industry is on the rise, with the Asia Pacific region dominating the space for years. This has seen the gaming industry grow, along with the demand for gaming content. The Drum explores how Nintendo is working with creators to monetize their own gameplay footage.

May 15, 2021 Mo Yun became a music uploader in 2018, and also promotes hanfu, a style of clothing in ancient China. She is one of a growing number of young people who have left traditional jobs for new professions powered by social media and online marketing. Bilibili Jin Qu is a fashion appraiser. He rates brands on their prices, fabrics and production quality - and all on social media. The 36-year-old says he helps consumers make informed decisions when it comes to buying clothes. "Some new brands have good quality products, but no one has ever heard of them," he says. "Some sell for infla...

Nintendo inks agreement with Collab Asia to monetise game content Details 05 May 2021 Nintendo has inked a new licensing agreement with digital content studio and talent network, Collab Asia.  According to its press release, the agreement, named Collab Asia Game Streamers, will monetise gameplay footage derived from Nintendo game content, accelerating support for the production, distribution, and monetisation of live game videos. Collab Asia’s creators are approved to monetise Nintendo game content through the several methods which include Faceboo...