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Jessica Alba's Honest Co targets $1.5bln valuation in U.S. IPO

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Jessica Alba's Honest Co targets $1.5 bln valuation in U.S. IPO

Retail & ConsumerJessica Alba's Honest Co targets $1.5 bln valuation in U.S. IPO
Reuters
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Actress Jessica Alba, co-founder of The Honest Company, speaks during the TechCrunch Disrupt event in Brooklyn borough of New York, U.S., May 11, 2016. REUTERS/Brendan McDermid
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Jessica Alba's Honest Co said on Monday it was aiming for a valuation of over $1.5 billion in its initial public offering in the United States.
Alba, known for her roles in film "Fantastic Four" and TV series "Dark Angel", in 2011 co-founded Honest, which touts its baby products as a safer alternative to those that use synthetic chemicals.
But it came under the scanner in 2016, when a lawsuit said its products contained a harsh chemical it had pledged to avoid.

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Jessica Alba

What is the value of a celebrity re-tweet? CNBC's Darren Rovell reports it's called TwitChange. Celebs are donating the proceeds to charities. They may re-tweet a message or even post if for up to a month.
Here are what a few celeb re-tweets are worth:
UFC's Dana White $6,000
Justin Bieber $2,... Read More...
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Insider Retail: Fitness SPAC — Hoka One One — Beauty brand IPOs

Happy Thursday! Welcome to another edition of Insider Retail, our weekly roundup of our top deep dives. This time around, we're looking at a hot new fitness
SPAC
, the nine beauty brands that experts say are destined for IPO or M&A, and â well, you'll just have to read for more.
Myx
Inside Myx and Beachbody's new $2.9 billion fitness SPAC â which was created to take on the likes of Peloton and Tonal.
Hoka One One
The inside scoop on how running brand Hoka One One's sales exploded to $352 million last year.
Emerging fast-casual chain Urban Plates recently rolled out a subscription program for $10 entrees.

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