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Pandesal, Ube Halaya, Mansanas Apple Cookies: Wow Baguio’s Filipino Sweets Connect to Comforting Roots
Think Filipino food is just adobo, pancit and lumpia? Jo Soeung of Wow Baguio will show you otherwise.
April 8, 2021
Wow Baguio’s pandesal and coconut jam, ube jam and strawberry jam with calamansi. Photo: Martha Cheng
 
Here in Hawai‘i, we think Filipino food is just adobo, pancit, lumpia. In the dessert realm, we might know a little more: halo halo, bibingka, pandesal, ensamada. Maybe. But how little I know about Filipino food, and the Philippines itself, is immediately obvious upon meeting Jo Soeung of Wow Baguio. From her small production kitchen in Chinatown, she hands me a jar of strawberry jam. She says Baguio City, where she’s from, is famous for its strawberries, which grow well in the cool mountainous climate, more akin to the Pacific Northwest than the tropical humidity I associate with the Philippines. Strawberries in the Philippines? I h ....

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