Urban Brand-Utility: putting the citizen at the centre
This is part two of this article, read part one here. The making of the world’s most liveable city brand: an insider’s view from the top by Jo Whyte,
Source: marketingmag.com.au
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Urban Brand-Utility: a protopia for marketing communications that is both effective and regenerative
This is part one of a two-part article. Marketing and advertising activity has, on one hand, greatly contributed to economic development, generation of
Source: marketingmag.com.au
TAC launches hard-hitting motorcycle safety campaign via Clemenger BBDO, Melbourne
The Transport Accident Commission (TAC) has launched a new hard-hitting motorcycle safety campaign via Clemenger BBDO Melbourne, highlighting the importance of wearing protective gear on every ride.
Source: campaignbrief.com
Victorians 'band together' for newly launched TAC and AFL Victoria campaign via SDWM
For decades, black armbands have been worn to honour a death in the community. This year, for TAC and AFL Victoria Road Safety Round, club captains, players and their entire communities will band together by wearing a new kind of armband - a reminder that we all have someone to drive safely for, par
Source: campaignbrief.com