Search trends: how will search marketing and SEO evolve in 2021? – Econsultancy
December 18th 2020 15:59 Content 2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing. With so much of our lives, particularly in the realm of commerce, abruptly shifting online, search volume has proliferated and become a crucial window into evolving consumer preferences, needs and habits. Google has made new search marketing tools available for free to aid businesses, and in a major move, turned Google Shopping into a free-to-list environment, beginning with the United States and rolling out to the rest of the wor...