Super Bowl Ad Bind: Get Noticed, Avoid Angering Anxious Viewers
Super Bowl Ad Challenge: Get Noticed, Avoid Irking Viewers Bloomberg 2/2/2021 Gerry Smith (Bloomberg) -- When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons -- and no people. Popular Searches That was by design. With Covid-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive. “We created the majority...