64% of CTV watchers prefer to see ads than pay for content
In the US, 64% of connected TV (CTV) watchers prefer to see ads than pay more for content, explaining the growth of ad-supported streaming services over the past year
Source: adgully.com
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CTV Viewers Prefer Ads Over Paying More for Content
A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey
Source: tvtechnology.com
DeepIntent Expands Exclusive Integration with LG Ads Solutions as Joint Study Reveals 64% of Connected TV Watchers Prefer to View Ads than Pay More
/PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today revealed new...
Source: prnewswire.com
DeepIntent's "Innovating with Intent" Summit Highlights the Future of CTV in Pharma
/PRNewswire/ -- Healthcare advertising technology company DeepIntent hosted a first-of-its-kind summit for pharma marketers featuring a dynamic mix of...
Source: prnewswire.com
DeepIntent Becomes First Demand Side Platform to Offer a Patient Reach Guarantee
Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions ...
Source: businessinsider.com